In the rapid development of the Internet, there is an interesting phenomenon: everyone seems to want to be incubators. They have different practices, different reasons.
Wise things to do a survey, to conclude, the incubator is a bit like being representational of the rivers and Lakes chivalrous, creator can take less resources faster and easier to get what they want.
What did they do?
Incubator organization a lot, classified according to the hatching area, can be the Internet, intelligent hardware, TMT; according to the different external manifestations of the incubator can be cafes, public space, incubation base; according to the different modalities of participation, either as a direct investment, matchmaking. Think tank incubator of things to find some intelligent hardware, these incubators will provide funds, Office space, and promotional services, but due to its established purpose of each incubator is different, has different resource and incubator at more or less their own characteristics.
According to this classification, or slightly repetitive, but it best describes what they do:
1, for designers to create Incubator
Here, too, and is typically represented to find invasive Firebird. Find a created by the millions to find. Find billion represents is the blade of energy and Elf power--both mobile power with unique look obtained a certain market. That millions find says employment is for designers or design creative team to build the base.
2, the provision of incubator of supply chain resources
Typical hard eggs. Hard eggs is intelligent hardware innovation of China's large Internet platforms, mainly through the Offline+Online platform, O2O resources focuses on supply chain connections. Hard egg was founded in January 2014, is the source for the core platform for intelligent hardware service owned by city, which is the larger of the IC components supply chain platform.
3, to provide promotion and marketing of incubator
Some incubators have their own media or marketing resources, they can provide start-up teams with better promotion and marketing. The incubator is typically represented with the media here, such as 36 krypton +, "dark horse +" cloud incubator. 36kr's most known is its media "36 krypton." It is reported that 36 krypton + docking will give entrepreneurs including cloud services and mobile application development-related services, open platform, search, property consultants, legal counsel and other services. But all in all its media properties media resources in particular for industry to be able to help start-up teams get more investor attention. "Dark horse +" cloud incubator that offers promotional services. Officials said provided "a comprehensive solution to startups and the legal, teamwork, finance, road shows and other issues." Artificial intelligence make people fear is the
Channel, traffic to 4, entrance of incubators
These incubators usually have better channels and flow entrance is typically represented by Kyoto JD+ incubator. Jingdong said, they will through their years of experience and partnerships, and provide incubators for start-up teams should have a lot of resources. But clearly, Jingdong JD+ hatching, the biggest benefit is that more reliable sources and flow entrance.
5, provided office space incubator
Of course, many incubator helps start-up teams to find suitable office space, but some specialize in providing "incubator", and relief office expenses, the NextBig 3W is one of them. NextBig will provide administrative services (water, electricity, Internet, air conditioning, heating, etc), branding (media partner), recruitment. NextBig now hatching more than 20 projects, most of the projects have completed a round of financing, is preparing for the second round of funding. Its incubation of projects including tourism, O2O, hand around product categories.
6, from creation to sale all the resources provided by incubators
Some incubators will be doing "nanny-level" service: for early-stage entrepreneurs need finance, business, technology, marketing, human resources, legal, training, providing a package of services. Is typically represented by innovation works and Microsoft venture incubator. However the incubator project filter is also more stringent. Microsoft venture Accelerator, for example, in the United States, it does not require any return on equity by the teams, each assigned to Microsoft venture Accelerator team, will receive up to 60,000 dollars worth of Windows Azure cloud service and 6 months of incubation, and into the life of alumni. Specific to China, this 6-month period, businesses will move to free Microsoft Asia-Pacific Research and development group headquarters is located in Zhongguancun Office. During the six-month incubation period, Microsoft will provide mentors, for startups and team to provide guidance and curriculum and recruit help for start-ups, joint investment institutions, for early users and markets. For entrepreneurs, it's tempting. But at the same time Microsoft venture Accelerator is a filter to look for starting an undertaking by a team.
7, to provide the hatch of the docking investor help
Typical is a pioneering State. Entrepreneurship State docking help investors, and provides cross-media services platform for entrepreneurs. Established in January 2007, by the United States international data group (IDG) and the Group jointly set up.
8, big brother does incubator
Incubator this in line with the trend of things, bosses will naturally not to be missed. Typical is the BAT (Baidu, Tencent, and Ali), telecommunication, Huawei, Lenovo.
But for now, hatching is not particularly famous case of BAT, but big actions are indeed. The second half of 2014, Internet big BAT launched Innovation Center or business base. Among them, Baidu, Chengdu, Xiamen, Tianjin have set up regional developer Business Center Tencent set up in Beijing, Shanghai and Wuhan have entrepreneurial base; Ali Announces wireless strategy start "rivers scheme", will take place in Beijing, Guangzhou, Shanghai, Hangzhou and Chengdu five-site support for the developer.
In Baidu Center of Tianjin, for example, provide Baidu cloud platforms, technical support, auditing, accounting and legal services, to Baidu headquarters technical support, one-to-one mentoring the entrepreneurial team. Assigned to Tencent's business base team, enjoy exposure flow support, multi-platform capabilities open, liquidity services such as training, even 30~50 million funded. Ali's "rivers scheme" from the entire chain provide the basis of technology, data, and business services, excellent Ali are available free and capital investment.
Telecommunication employees call for innovative projects and team-oriented, mainly related to the mobile Internet, cloud computing, e-commerce and other fields. Telecom, which is "half-revolutionary" attempt seems to be against "mobile Internet" necessary choices.
Huawei (front) innovation incubation base, mainly to provide relief for Office premises. The base focuses on the Internet, Intelligent Robotics and hardware.
Lenovo support the establishment of associations of stars main hatching areas for science and technology. Hatch represents Face++, funny games. Provides entrepreneurship training, angel investments, an open platform (docking).
9, Government-supported incubators
Such incubators around the most common. Under normal circumstances, Government support is the base, you can give office space for start-up teams to provide relief, can also help the team docked a variety of resources.
10, provides a variety of tools that "creating space" incubator
Typical firewood is a hackerspace in Beijing, Shenzhen, Shanghai new workshop. In fact this space not too suitable are defined as incubators, because they are more tools, is a demonstration and Exchange platform. But because of all the space from the pupil to the white-collar workers, from technicians to investors have, where you are more likely to meet like-minded people: your future partner or investor.
11, other types of incubators
Typical is Haxlr8r: founded in 2012, can be classified into "incubators of all resources from creation to sale", but to "Shenzhen--San Francisco" hatch pattern is its greatest feature. The incubator will bring entrepreneurs in Shenzhen, Shenzhen local improvement availability, distribution system, in 111 days to help them contact the factory to make prototypes, and finally brought to Silicon Valley for the investors at Demo Day (demo). After the end of the project, part of the team might have to get on the Kickstarter as a new starting point, and another team may be heading for the consumer market, and self-reliance.
What's behind the incubator?
Incubator for profits in the industry by itself proved wide of the mark. Some media have said, in the United States really profit incubator only YC. On the surface, incubators exist fits in the rivers and Lakes of the spirit, "If you are ever in trouble, I will not stand idly by." Various incubator to develop feelings of mind is Bole: do you have a need, and I can help you. But the logic behind should be: I incubators can bring me anything.
1, to enhance brand image. We can see a lot of big companies or some technology companies with an incubator. Why? every company needs for themselves or their brand image. On one hand, the incubator as a trend is in line with leading-edge technology companies: don't work OUT. The other hand, properties of the incubator is very chivalrous, "incubator because of good intentions, is to help you".
2, easy quick access to resources. Such resources include a variety of products, contacts and personnel any "lack of urgently needed". On the product, especially a good product is large companies need to. Large companies often have an awkward: the era of progress, in order to not be eliminated the reform is a must. But because of its too big, the reform is too hard. So they have three means: spun out of small companies, acquisitions or invest in more mature companies, incubator start-up teams. Hatching start-up teams is easier to achieve is "cheaper". On the contacts and resources such as human resources, supply chain, because the hatching of the incubator itself property, making it become the Venture Exchange, the docking platform: in this case, start-up teams, investors, media, various manufacturers are linked together. Coffee, milk tea become incubators existence.
3, high risk and high return. This deficiency, or less to do and the incubator itself. Too often we can see investors devoted an incubator, why? because they can find some reliable Incubator projects, and with the potential for "right of priority investment" to invest in something good--once the success of the project, and early return on investment is more than just a few times.
4, introduction of investment, improve the Government's image. We can see a lot of Government support of incubators and incubation base, especially the more developed cities. On one hand, the incubator can be a good investment. The other hand, follow the "millions of entrepreneurial" slogan, a place with no Government reports of several Government-supported incubators are embarrassed.
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