"This is a wonderful time, it was the worst of times ... Ahead of us all, and we have nothing. "-Charles Dickens ' a tale of
Alibaba later that year and Ma fight who do venture on the Internet. It is said, that period as long as you're sitting in a café in Hangzhou do contemplate, someone will ask, "dude needs angel investing, series a and b rounds can be also found. "The joke is not necessarily true, but now business partners to find investors to find, even Beijing business street, Zhongguancun, Haidian book City pedestrian streets are renamed. All kinds of changes shows that this is indeed a good era of entrepreneurship.
And now the entrepreneur is the most popular way O2O (Online to Offline), the combination of online and offline business. It is completely in-line technology in transforming the service system under the line, fully rely on the Internet to support the entire business system. O2O said up is iffy, actually it already into has we of life, like using Uber on can to low of price enjoy to car shuttle of service, not only excess of cars are was using up, energy also get has efficient using; using hungry has you on can called to delicious of outside sold, express master will in a hours within served, than boyfriend also mark; using Kung Fu bear on can appointment to skills exquisite of massage master, also can according to user evaluation preferred select, online Xia single paid.
Meituan founder Wang XING said, "O2O will be a scale of billions of dollars in the market. 」
Perhaps you are very familiar with the traditional industries, or has a deeper understanding on how to reform the traditional industries, and can't wait to spend O2O tide of entrepreneurship. But don't forget that line operating only part of O2O venture, to put up a stubborn and strong growing O2O services also need advanced and stable online technologies.
Importance of technical team Academic speed up Huazhong CNC overweight industrial
"Establish a reliable team to do, a beard well lathered. 」
Many entrepreneurs, very aware of some traditional industries, but are not familiar with Internet technology. Therefore, when entrepreneurs should use of the Internet to transform entire industries, will face a choice: whether the outsourcing team, also is building a technical team to top of the line products? experienced entrepreneur has only one answer to this question--must build their own technical team.
Didi taxi prototypes were first looking for outsourcing software companies do, founder of Wei Cheng thought for two months to get the product done, teams are too late. He asked for 150,000 to find outsourcing company, was cut to 90,000. Each other he promised faithfully that features can be achieved, but the result is delivery of software problems, not at all, such as 10, 6 or 7 times, not rings will ring ... ... Wei Cheng finally decided to form a solid team. His sentiment: "a penny stock, rather slowly, and established a reliable team and then do a beard well lathered. 」
In addition, the development of Internet products, not only requires you to quickly make a MVP (minimum of available product) to verify that their ideas are correct, you also need to quickly iterate. Similar to millet, pea pods, theology, theology, and many rely on the rapid rise of mobile Internet company, main product remained at least once every two weeks there is a release. This is trial and error, a process to continuously improve and grow. If you cannot find the outsourcing team is very difficult to achieve this goal, because they do not want party a frequent demand changes, or still needs to communicate again and frequent changes to add money for the party, pay more of the cost, make money once, subsequent iterations of the product quality is difficult to guarantee.
Product path
"Through the WebApp to create your MVP, precipitated the user to a Native App, is the most effective path to the product. 」
Why is WebApp? WebApp through Web technologies (HTML\CSS\JavaScript) to implement applications, mobile WebApp has a lower share of, is because a Native Web technologies can function is weak, but also have a certain problem, but the Web has an incomparable advantages, is the ease of sharing, which is the core of the Internet advantage.
Currently on the market there are many entrepreneurs spread their WebApp. Kung Fu bear massage O2O high-speed growth in recent years, through the circle of friends to share, you can guide the user to book a massage, direct online payment, provides a simple and convenient user experience. Didi taxi and taxi's original red war is an impressive, user growth several times within a matter of days. Users can also share your WebApp to Mo Mo, Twitter or other social networking software.
Once the initial users have been selected and the product core functionality has been verified, you can put in more resources and manpower to develop your core App now includes iOS and Android side. WebApp is not yet using the appropriate system platform characteristics (Hybrid technology is the Native App), such as iOS system push, the Android notification bar, adjusting the camera. If you want to give full play to the power of smart phones, there must be a Native App, through richer functionality and better user experiences improve user dependence on products and sticky.
Technology selection
"BaaS services to reduce development costs, reduces time cost and opportunity cost. 」
Why is the BaaS? cloud services industry booming in recent years, the Amazon AWS (Amazon cloud services) as the representative of the cloud services 1.0 completely changed after the pattern of the Internet, end service at the core of the cloud services 2.0 after BaaS (Backend as a Service) service has become the focus of attention. 2013 Facebook for $ 1 billion after acquiring BaaS Parse service provider in 2014, Google followed up the acquisition BaaS Servicers Firebase. Not only the United States, BaaS services is surging in China, such as dedicated file storage seven cows, focus on application development services LeanCloud and other start-up companies.
Compared to the build system, the use of cloud services can directly address the basic work of the more technical, many common logic does not need technical team developed again, your product does not require maintenance engineers to manage servers, all the engineers focused on developing good products. BaaS services engineering teams on product business development focus to the peak, the technical team can even not required to recruit Professional Server back-end engineers can fix the product. BaaS manufacturers have common business services, such as user accounts, send text messages, message push, statistical analysis, and even real-time communications, engineers don't have to again build these businesses, simply use the BaaS provide these services directly. This company not only greatly reduces the development of manpower and time costs, you can devote more resources to product operation, enabling fast iterations, occupy the market advantage.
BaaS services advantage is obvious. Instagram bought by Facebook for $ 1 billion in April 2012 when users close to 50 million, but the team only 13, which engineers are only 5 people, related to the back-end server engineers only 2.5 people, the other half occasionally responsible for front-end development App (Android and iOS development). Such a small project team, but can afford the huge volume of users, how do they do it? Instagram co-founder Mike Krieger on "how to become a $ 1 billion company" speech, AWS will be used due to surge in users, but important because engineering team is not significant growth, companies like Dropbox. BaaS stage a lot of start-up companies in use, currently the more successful startups, BaaS services include Kung Fu bear, funny, understand goals, activities, and so on.
Summary
O2O business, first to form a solid team, BaaS services, efficient use of resources, reduce the cost of research and development cost and time. Implement a WebApp out, verify that the idea of rapid iteration, by Native App precipitate more loyal users, giving the user a better experience.
Finally, I hope that entrepreneurs ready to venture is going to be a difficult journey, not to calculate the probability of success in the process, must believe that there is a solution to any problem. Your task is to find a solution, whether the probability 99%, is one of the great, your mission remains unchanged. If you want to start a business, this is the challenge. If you don't want to, just don't start.
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