[Summary] OG poly pop successfully "trendier" massive popular commodities no longer confused.
Young people who pursue individuality always spared no expense to use fashion to create their own set of "Street image". But facing various brands launched every day billions of commodities, "people" are also worried about what to buy, or in case of paying high prices to buy fakes do.
OG poly-pop is a youth movement for the pursuit of individual consumer products of the APP, which through a number of carefully selected topics, buying guides, help users to purchase your favorite products, and from the more popular view of commodities, meanwhile, OG poly also provides quality and price are guaranteed the purchase channels to users.
"Trend" is not only buy buy buy
"We do get popular there are two original, first is the popularization and promotion of popular culture, so that more users while browsing experience to the story behind. The second is to help users find the product they want. 」
The team's investors, a former well-known trends Web site co-founder Cao Jie introduced me to develop "OG poly-pop" Duo.
OG get popular by PGC, UGC helps users select valuable commodity, users will be able to evaluate any goods and share it with others, or "circle" in Exchange to talk about related topics.
Users not only can be seen in the top recommended by professional media team carefully screened out the trend of tide products, can also guide to matching, brand advocacy, culture, interviews, and other topics about pop culture. This "focus on commodity culture" approach to OG get popular from numerous micro-public, or Blog-style news site stand out.
OG gathered outside popular in addition to providing a selection of fashion sneakers, toys, accessories, and other personalized items such as electronic purchase. This comprehensive reporting on fashion products greatly improve stickiness: users do not need to obtain information from various information sources, requires only one APP can get more current news media content.
In addition to providing advice and also let you buy things at work
OG get popular themselves developed a system of online activities, shake the product user, event registration, sweepstakes can be completed inside the APP, OG coming popular starting point is a shoe, it through with some or brand shop opened in cooperation with the authorized line of online Lottery functions.
Instead of using a third party businessmen succeeded in making product purchase channel site drawing lots more transparent. Online Lottery not only lots of inconvenience, effectively avoid scalper behind the illegal operation, many like "popular" easier for people to participate in the purchase.
(OG gather popular offline queuing system online, users only need to cooperate in store to complete the certification can easily by moving the end of participation in Lottery activities)
The poly popular in Taiwan with 9 offline shops in the city to establish communication, poly-pop shops hope to call for more use of the lottery system, starting with the change unfair balloting mechanism under the line. Chinese entrepreneurs why Terry Gou is sharp s
And for those who don't could buy a shake to current object, "Poly-pop" will pick up some reputable businesses as a source of goods, goods in stock and the quality to the user.
Each update is a new attempt
As a series of content and functionality updates OG poly-pop has gained 200,000 loyal users. Tide has now become the movement's most popular application in the field.
From a relatively niche area to catch so many users and achieve buying into absolute is not easy, in less than half a year's time, OG get popular with each update, gradually building into a provided to users from what to buy to how to buy integration services platform.
(Poly-pop in "circle" added secondary trading area and purchase area, non-trading area "commercialized")
Such as limiting many applications are applied in "pushing information" rather than provide a valuable service. Cao Jie said OG get popular in the future to people and more types of goods segment, implementations can self subscribe to items of interest type. After accumulating a certain amount of core users and brand reputation, converted into e-commerce platform.
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