Recently, the science network and Phoenix Media Group, Shanxi education supplementary group, Tsinghua University Press and other publishers ' digital collaboration, having reached a strategic cooperation on campus. Earlier in August, the subject also had magic K12 learning platform checkerboard and entered into public schools. Late three year financial supervision and were
This time the subject network cooperation with the publishing house is the background of the traditional publishing business increasingly affected by the digital publication of profound, students ' needs have changed. According to the analysis report on press and publication of the 2014 2014 digital publishing revenue to 338.77 billion yuan, representing a growth of 33.4%. The growth rate ranked first in the category of news publishing industry, while traditional publishing revenue growth slows.
It is understood that the subject network and book publisher cooperation model is divided into three types:
Model: pioneering books online sales channels
Subject network through Bookstore press for cooperation to develop supplementary books online sales channels. Teaching aids publishers can put offline sales supplementary books uploaded to the platform.
Book City is a C2C platform for K12 education books trade. Teachers can easily book City free open Bookstore, shop merchant pricing for the sale of books, so that teachers will receive more pay. Stay to learn ' to a bookstore after discipline network of senior teacher certification, bookstore books by professional audit team audit.
Pattern two: mesh, providing stereo service
Subject network paper content into video content, teaching aids publishers simply insert QR code in the book, teachers and students directly scanning the QR codes on the books, you can get the subject network of video courses.
In addition, the subject network of exercises and assignments can also collect user data, provide data analysis to the teaching aids publishers, according to users demand intelligent push personalized resources.
Model: individualized teaching
Subject networks according to the Education Commission published organization's individual needs, customized for the solution to a system of interactive teaching platform. For example, the subject answering user's use of the network of supplementary knowledge problem encountered in the book, and through user interaction and the teacher to explain solutions to user problems; to learn knowledge can provide high school students with the college entrance examination, test questions, audio, video and other services, also targeted students ' psychological guidance topics, interaction with the students.
Subject network founder Chen Xueyi said: "I hope network of disciplines and teaching aids publishers carry out multiple perspectives of cooperation, and jointly to provide quality educational services. We wanted to build a ' Coalition on education ' approach, let go to campus network of discipline and teaching aids publishers, to build the campus ecosystem. "
Previously, subject network reach strategic cooperation with magic squares, publish the product of the cooperation between the two sides "cube job" from the job, and joint into the public schools. Cooperation between the two sides is to use the subject's edge network in the channel, according to disciplinary official introduction, subject cooperation network in the country has more than 30,000 schools and 15 million users, including user 80% are teachers.
This time the subject network in cooperation with teaching aids publishers, is a teaching-oriented point of view into public schools. Subject network founder Chen Xueyi said discipline network through cooperation with additional partners, open textbooks, classroom, assessment and teacher education and so on. Within the K12 public schools compete for more and more intense.
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