Ten years ago, in the golden age of feature phones, represented by waveguide domestic mobile phone brand in the Motorola and Nokia under the monopoly, using mediatek offers one-stop solutions, drive down manufacturing costs on the basis of success, using its own reflection, localization, amazing design advantages quickly and abruptly snatched away a large market share, a way out. However, did not last long, with the arrival of smart, domestic brands have weak roots down Chase's footsteps, eventually collapses in a price war, Chinese mobile phone the first wave of glory ended.
https://www.youtube.com/watch?v=FNEE7fSBlEQ
And Dang to Lenovo, and Huawei for representative of hard strength enterprise found has intelligent equipment of charm where Hou, domestic phone employed heavy Shi, to price for base, and Android for this, through provides for people design of third party ROM, let hundreds of millions of people to very low of cost access mobile interconnected, especially with to millet for representative of price killer rise, domestic phone into second times brilliant.
2014, millet total sales phone 61.12 million Taiwan, sales for 74.3 billion yuan, compared Yu 2013 of 18.7 million Department growth has 227%; and Huawei phone of total sales is over 75 million, compared growth 45%, which high-end flagship machine P7 listed half sales will has over 4 million, Mate7 over 2 million; Lenovo phone sales for 70.3 million Department (not into MOTO sales), cool sent, and ZTE in 400.05 billion Zhijian, and OPPO, and Vivo is closer to 30 million. Taibaodalan domestic brands on the domestic market, in addition to two powerful Samsung and Apple, the rest of the international brands in the city's living space squeezed out.
Under it was a thriving scene, however, hides a huge crisis.
First is the issue of market. After five years of accumulation, the city, the Smartphone market is becoming saturated, large consumer and demographic dividends have been exhausted. In 2012 and 2013 respectively 166.8%, 64.1% high speed growth, 2014, China's Smartphone shipments 389 million units, compared with 423 million in 2013 fell 8.2%, you know, this can also be stimulated by 4G replacement in the second half of the results.
This, millet Huawei were aware, or should I say, long expected. Although China's huge consumer market, but as the wave of smart, and huge market there to fill up the moment. In this five years in the, due to city of part protection measures, and the big enterprise of pioneering, millet Huawei, domestic top manufacturer in mutual of competition and against in the wings gradually feng, has preliminary has has and international manufacturers positive against of strength, face domestic intelligent phone of a Red Sea, again tangled Yu unnecessary of price war has no any meaning, bold of out of to and Samsung Apple for competition will is domestic phone of next journey, this international of road is China brand mass to world of opportunity, once success, They will have the opportunity to become China's Sony, world of Apple. Incipio iPhone 6 Case
Now, millet to Southeast Asia and India for stronghold, continues to through low price and snapped up promotion millet brand; Huawei is put gravity put in European, to P6, and P7 and Mate series for leading attack European high-end market; Lenovo alternative, big acquisition MOTO, just with notes straight of pry open Europe of door; and charm family, and OPPO, manufacturers is put Russia, national as overseas of station, and to quality of quality won high of reputation.
Of course, on the road to internationalization of domestic mobile phone the challenge is unprecedented. Lack of core technology and patents in particular, greatly limiting the domestic brand to expand abroad, at home you can also "reference" win over users, internationally, harsh encounters will not respect copyright and patent firms tumble. Especially millet as a representative of the new generation, the pressure is much larger than Huawei ZTE and other "hard" business, especially considering that the latter have a long history in European business and powerful hardware research and development capabilities, millet and have quite a long period.
If the problem of saturation in the domestic market, through overseas expansion to make up for it, it has been unable to break into the high-end market, is the heart of all China-made Smartphone brand.
From seeds of domestic mobile phone 2010, the domestic mobile phone complete the Metamorphosis from 1000 to 3000, out of the low-end machine hat, won consumer acceptance, it is precisely this threshold of 3000 Yuan, but also how to take in the past.
The mainstream of domestic mobile phone sales price, is 1500 to 2500, which by many international brands as end product range has now evolved into a battleground of the domestic brand, especially after the millet in 1999 shook up the mobile phone industry as a whole, domestic brands have their flagship machine price drop down to achieve competition by 2000. Not denied, this process really let consumers returns many, also on intelligent phone and mobile Internet in China of universal up to has great of promoted role, but also bound has domestic brand of development ceiling, dang consumers can to not to 2000 Yuan of price purchase to a paragraph flagship when, if no enough of added value won recognized, domestic phone will faced huge of sales crisis, such of lost, Lenovo, and cool sent are had eat had.
As Smartphones become increasingly mature, this provides added value has become more and more difficult. From the optical image stabilization to fingerprint to unlock, From metal border to 2.5D arc surface screen, each a added value of appeared will in short time within quickly universal, again was domestic enterprise impact to min so all carry, missing hard strength and heritage of domestic brand missing led design oriented of talent and technology, to to in added value Shang added out himself of color, often Parrot, missing original; again plus domestic brand of appeal has been poor, user faithful degrees not high, soft strength of lacks also limit has domestic machine of price, consumers often into, a paragraph 3000 Yuan of domestic intelligent machine and again added 1000 Yuan buy Samsung or Apple flagship machine of tangled in the.
This not clear a series of requirements on the one hand after development of the domestic brands in the booming Smartphone, you need to calm down, to reflect on their own product lines, return to their homework, to ramming their basic skills, after all, good phone not speak out. But more important is that domestic brands to think seriously about a problem, and that is why to enter the high-end market. For most companies, the high-end machine image project, is designed to showcase the strength, winning, transmitter and receiver are in structural engineering, win user also made major profits, and low-end machine is Foundation works gaining market share through low prices to attract consumers. Apple of rise let everyone see has a paragraph models also can while completed high school low three a document bit of task, but this does not means with all of enterprise are can follow, in short-term chased Apple hopeless of status Xia, domestic brand should in steady progress of based Shang caution of building himself of high-end models, must not rushed blind aggressive, or, sold not out also is small, lost has reputation is since waste martial arts.
So, in conclusion, domestic mobile phones decline is a false proposition, on the contrary is now brand of intelligent machines, there has never been stronger. However, now domestic market of saturated prompted domestic phone brand to overseas expansion of road, in this article road Shang, they will faced unprecedented of challenge, especially high-end brand of missing more is let millet Huawei are stretched, on this, rammed based added himself of hard strength is way, this is any a enterprise are escape not off of, hope domestic brand can take this opportunities achieved qualitative change, to of cocoon into butterfly, completed domestic brand of overseas rise of road. Incipio iPhone 6+ case
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