Seglar apologizes for toy branded whilst 'back-of-the-bus window-licker'

Lego has come at the bottom of fire after a toy on their retail store was branded as a "back-of-the-bus-window-licker. inch

The toy, part of their "Mixels" product line, is called Turg, and have been referred to as an "an experiment that is gone very, very wrong. inch

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"Window licker" is a known derogatory term tom diagnosed with learning disabilities.

@LEGO_Group your current mixel description is so offensive! 'Part back of the bus window licker' #EpicFail pic. twitter. com/rQ4rhKzGWZ

— Shelley Warren (@ShelleyWarren20) June seven, 2015

Lego has since regulated the original description, removing the "window licker" line.

Lego calls advanced character Turg 'window licker' http://t.co/7ZzOkSxMyi As a disabled person, thought I used to be beyond insults but this is lousy.

— Rosemary Frazer (@RosemaryFrazer) May 10, 2015

Lorraine responds within @LEGO_Group describing new charcter Turg as a 'window licker': http://t.co/bAlKOzLQ4E picture. twitter. com/wM6iI294K7

— Mencap KAMAGRA JELLY Charity (@mencap_charity) June 10, 2015

Fiona Wright, Lego's vice president for your UK and Ireland, issued these statement:

Lego Mixels aim typically inspire creativity using quirky imaginary characters to help children express his or her own imaginations. We have very high expectations of your products. This also includes the text many of us use to describe them towards consumers.

Efficient sorry that wording which could be looked at offensive has been used, as this will not our intention at all. As an quick result of the input we have was seeing in front of me, the product description for the Mixels spirit Turg has been changed on our website page Lego. com.

We have looked at this processes to make sure this does not happen freshly.

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