VW's "cheap cars", was once fired in haste, for the public "cheap car" project truth, possibility of opinionated, however long is below. But in February of this year, Volkswagen India unveiled cheaper models Ameo, long-rumored "cheap cars" officially emerged, was detonated this topic again! In view of this, public "cheap car" into the China plan was about to enter the countdown, then a bold prediction, public "cheap car" in the country will be more competitive?
Dow Jones reported that Volkswagen was jointly with the Chinese partner Faw Group makes the cheap car brand, future brand new cheap cars is expected to promote overseas edition. Volkswagen executives said that cheap car to adopt the new standard, but it will not compromise on safety for cost.
How are people going to make cheap cars?
United Kingdom media reports that Volkswagen Group in China through joint venture Faw-Volkswagen makes the cheap car brand for the Chinese market (Budget Car Brand), but did not confirm that the cheap car brand to other markets. Now Volkswagen is still considering whether to publish cheap car outside China, similar to the European market Dacia, the goal is to India and North Africa and other emerging markets, but you can draw some ideas from the cheap car brand in China.
On the opening of the Geneva Motor Show earlier this month, Volkswagen Group, head of the Board of Directors is responsible for sales, marketing and market youergen·sitakeman (Jürgen Stackmann) said: "we are working to redefine the cheap car brand, make cheaper cars more practical. (Cheap car) standard set up correctly is very important. In some ways we can (for cost) means of compromise, some are pale impassable. "
Stackman with particular emphasis on safety critical, cost control focuses on some internal standards exceed consumer demand, adjusts to control costs: "for example, the security is not compromised. But in some areas like the door hinge, we (cost control) are promising. In the Volkswagen Group, there are some internal standards ensure high quality. But part of it is the mass of strict demands on standards, rather than the standard required by the consumer. If we confirm that is the case, you can meet the goal of creating cheap brand. "
Currently popular brand new cheap cars by the Faw-Volkswagen is gearing up to promote the development, targeting the explosive growth of the low-price car market in China, this position is due to China's urban middle class is growing, car buyers strong will. Sidney Starkman said, Chinese independent automobile brand in the field of low-priced cars do well: "Chinese automobile manufacturers in this market segment to create a number of impressive models, price attractive. The accurate positioning of these car companies, consumers recognized the vehicle actually valuable. "
From a platform perspective, early Germany news that popular cheap cars will use the old PQ24 platform derivatives, rather than using the new advanced platform. But last year reported that the cheap car costs to be controlled within acceptable range, worked a series of mass tactics. And the key step is that the company will develop a new low-cost parts system (Components Set), can support car and SUV architecture; two cheap car and SUV version of the car will be "shared common parts as much as possible." Although the latest report did not confirm the cheap car brand new platforms will be replaced, but the new parts to the General system may still have links to a new platform. Great sales of China made SUV which one would
At present, the common parts are in the design and development process. In addition, the sources also show that VW executives think that this car is not suitable for carrying a Volkswagen, Volkswagen passenger cars brand positioning is the level of popularity in the higher-end of the market. Therefore, the cheap car is likely before the foreign media reports, becoming 13th brand of the Volkswagen Group.
Prices are low, but not low
Volkswagen brand new cheap cars cost control does not run smooth. Popular cheap car project was originally to be released in 2014, then claimed that cheap car guide price of between 6,000 and 8,000 euros. Cheap car project has been exposed in public after delays, cost control was the main reason. 2015 finally has a relatively clear answer, when Volkswagen Group CEO Mading·wendeen confirmation, new cars will be released in 2018, including SUV, sedan and hatchback; prices range from € 8,000 ($ 8,932) to 11,000 euros, or about $ 55,450 Yuan to 76,240 Yuan.
Than initially reported, masses of cheap car launch was delayed for four years, prices are higher by about 30%. Winterkorn reiterated cheap family car in China. Besides China, new cheap cars are also expected to sold to other countries, "we will look at other markets are also interested in new cheap car. "According to the analysis, new cheap cars to the public play an important role in South-East Asia and other markets.
Volkswagen car cheap car/compact car field not be very good, in 2009 with the "small car specialist" Suzuki Alliance is intended to get the skills and experience of the small car market segment, and Southeast Asia/South Asia toward the small car market, but the result is not satisfactory, 2011 with Suzuki in dispute because of interest, until 2016, officially "divorce". Product level, use Suzuki technology Taigun small SUV because the target market also depressed South American horses; known as the "cheapest Volkswagen" Up! is hardly effective.
In certain regional markets expand and fill gaps, small/cheap car but also is of great significance, especially in the context of the global economic slowdown. So the public could focus more on their make up the lessons, cheap car project developed jointly with Chinese partners, is a popular new round of punches in this market segment.
Sidney Starkman evaluation cheap car project: "this is part of the automotive products, we must understand the obsession. If we are successful, it is clear whether we will continue to look at other markets (outside of China) publishing independent cheap brands, at a huge profit. "
Source material: the furious cars
Small talk
The public "cheap car" message can be said to really be fried hot, especially in the wake of all the negative news a lot of, people also began to suspect that the mass of the so-called "cheap car" in the end "price" has happened to low? These joint-venture manufacturers in order to further open the market, really could have produced these so-called "cheap car"? Joint-venture manufacturers want to hit the low end market and expand market share also has one or two-day thing, before imposing "joint-venture independent" movement, for example, but relative success stories such as the baojun, Kai-Chen are rare. And the "cheap cars" were the face of even these "joint venture owned" have failed to reach the threshold level of 50,000 yuan, successful precedent only sail. Successful models such as sail, Jetta, Santana, has roots in long-standing reputation of advantage you can rely on, but popular new "cheap car" was a lack of success of these external conditions, more is relying on its own, coupled with the low end of the market contraction, then, VW's "cheap car" came, would you buy it? In domestic sales of obstructionism?
We will have to wait ~
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