Just past 360 odd cool mobile phone launches, full week old punch-line frequency, one sentence was "light has a hammer?" This is not a black hammer, but stressed that the odd-cool cell phone does not run. Do you remember last year? hammer generation cell phones running performance, old tweets out to say, "Tutu, I don't run!"
Why old and old is to run such a response? I think the former is its necessity into question, which is questioning its objectivity.
Ran min's objectivity has been questioned
There was a time when runs are required of a PC, cell phone sales skills, essential part of play, with the most intuitive data allows users to know how much their phone tough. Over time, it is a more direct and effective way.
Phone launched, to run An Tutu doing endorsements. "Refuses to run", this confident, noisy, spread all over the cell phone rings, and formed a "running hot", especially the Internet phones, fighting, running a necessary aspect of contrast into the Conference. Millet as the lead sponsors, but also by the numerous challenges.
When the millet system following revelations of a Tutu for strategic investment, running about objectivity, neutrality questioned once again filled with cell phones ring, to last year's "glory-6 a rabbit run" event, reached its climax. Official Micro-Blog claims the glory "(glory 6) ran high to change rules and thence developed a CPU". Meizu MX4 after using rabbit run, Bai Yongxiang also teases millet, "Xie Xieyou that runs software developed for us."
There is a possible, if one company can control the evaluation software, you can in the mobile design process, comply with its rules, ran out of the high scores, but in reality, the Cottonwood is cotton. Most manufacturers will not, I was just wondering about it.
Why the 360 odd-cool mobile phone released do not run, I think, in terms of objectivity is also considered. 360 has its 360-run King, ran through the app high score is not difficult, just for results, a lot of people will question, think of millet's relationship with Tutu. This kind of publicity, in fact, don't mean much.
How big is the need to run?
In addition to the outside to avoid arousing suspicion, I think odd cool phones don't run another reason is that the old weeks saw no need. On the necessity of running, discussed in the following two areas.
First, run the ultimate given performance, but in everyday use, we were able to achieve, more often than not the limit values
Chip, for example, must score the higher the better, but high chip, does not represent the combination of chips and other hardware and software well, smoothly. We can see from Apple products, Apple configured lower than some of our domestic mobile phone manufacturers, ran low, but it feels better to use, it's not running can play a role.
Second, run the main hardware performance, while mobile industry is no longer the spelling parameter of time
Mobile phones from a functional machine age to the age of intelligent machines, have undergone spelling parameters to tailor experience changes. Hardware experience, running is indeed a very good way to quantify. With the development of Internet phones, users pay more attention to the software and applications, systems and design, is ease, fluency, these are traditional evaluation methods such as running is difficult to achieve. Runs needed in transition reflects not just the hardware performance of scores, there should be systems fluency score, which is based on the evaluation of the user experience.
Phone review: where to go?
Mobile phone rating agency can be divided into three kinds. One is the cell phone manufacturers its own rating agency, strict product quality control in the process of research and development, production. The national evaluation agencies and industry, mobile phone networks, storage, testing, product quality inspection, and protect the interests of users. Third, to evaluation of the media appear institutions, is the propaganda window manufacturers, but also for users to purchase the Services window. Here is related to the user, and not the manufacturer's own evaluation.
Development of user-oriented mobile phones reviews, there are two basic points are the same, one is objective response mobile phone-related, and second adhere to the user experience as the Center. On top of these two basic points, mobile phone testing industry will present three trends:
1, agency-neutral
Developed in the Internet era, this is the best way to maintain a rating agency in the minds of users. Even received strategic investment firms, this is trying to do. Master Lu used to be owned by 360 products, now independent third-party testing institution. Although some 360 capital relationships, but do its business objective, not stop by capital.
2, content experience Legend of the PayPal mafia entrepreneurship
On the basis of neutrality, ran still has some value. Experience testing will gradually replace the running fraction of the evaluation, as the mobile phone users intuitive understanding of fluency, what we usually call "card cards". Specifically, using abilities, from the desktop APP experience, loading the contents of a Web page and slide, photo viewing and operation, copies files, and boot from Kai multi-dimensional evaluation, make sure that non-professional users can clearly understand the mobile experience.
3, forms
Evaluation software one-button measurements are the most energy-efficient way to allow users to more detailed product, graphic, video evaluation classes will gradually by the blitz. As represented by Zealer video review has been welcomed by more and more users. Of course, the real through crowdsourcing user direct feedback is one way.
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