Two days before the official announcement of joint venture with Hyundai launched the "odd" brand Conference, Zhou hongyi, "Are you OK" begin, it is clear that this is sarcasm of his industry peers and fellow in Hubei Province in India press conference reveal broken English, although shelf-life the punchline has been largely caused audience laughter still ups and downs.
Today, millet has long been accustomed to acting as a swirl of central targets, like all laws of God movement, his followers are fanatical enough to burnt sand broken stone, and the heresy of indifference is early wide berth. Reported in the Wall Street Journal India users waiting in phone release shout "I would die for millet product", this dramatic interpretation in both "flour" and "meter black" groups inspired heated debate, of course, both sides reacted, like honey of arsenic.
On the same day was not without malicious banter by Zhou hongyi, Lei at Crowne Plaza Park View Wuzhou Beijing Hotel International announced the millet Note hat and buckled to it "An Zhuoji King" Crown and achieved the 2999 price tag.
From the low-end price sale of midrange machines, sales of high-end machines at a midrange price, only thousands of prices climbing, millet for almost five years. The five-year cost, is the brand gap between made in China and overseas, than millet, also had to comply with business common sense and rules.
Frankly speaking, "millet speed" is a miracle, and almost impossible to see in the consumer goods industry in China of similar cases, electricity or light, which is the only myth Lei.
Well-grounded calm gambler
Macao people, the spread of many legends, even though everyone knows casinos white left the residue, but still could not help but to believe in the story of those get rich quick schemes, and the protagonist of the story is always irresistible, he can win the soul-stirring huge gambling money bet on the table to give it a try with no regard and always to have the last laugh, leave a talk back.
Lei is said to have done several closed-door meetings, seniority in a deep understanding of the media, please people, communicate with them millet progress and suffering. I heard of a version is, Lei has once emotional memories himself created millet early of difficulties, he in sought investment Shi, other pressed he, said "you have put Qian half accumulated down of all contacts, and face, and resources all bet in of determination", he thinking long time, finally realized that in he this level, venture is not a can easily "try wrong" of rise of thing.
Five years past, beginning of millet, gamble Lei also daring, not as it was in the font.
Although Lei making investments known as saying as saying to "another 100 companies copied millet mode", but who knows, millet patterns cannot be easily copied. This not a question of method or means, but in the window period went on, and the scarcity of Android dividend. Over the years, in the bloody price war broke, can really kill young man, one.
Have tried to challenge the millet list, we can see the small pepper Cola Jingdong raise stock, investment in Baidu tries their best to Rebekah and 360 give special bodies already cold, in addition to cause difficult transition of the traditional electronic technology giants, most of those Internet concept Smartphone brand died in the Red Sea, no trace remained.
Complex reasons, outside of their original team can match the millet gold team, only losing by a mile at the starting line. Phone quality is controversial in public opinion, but their production environments--from parts of the supply chain, from cash flow to the level of publicity, from the preparatory to a strategic ally, none of the industry's top. As a competitor of millet, especially players of many startup volume, frequency of once pushing yourself along with millet, will soon find it unable to cope with pressure of the same order of magnitude increases.
"Company of millet is not a genius, but it must be a hard working company", this is Lei day Readme, millet is the essence of success--of course, this is dependent on successfully pass millet cheats trainers abandoned the path-rich, and desperately, as long as the directions right, are hard to do anything.
Therefore, little spark, to start a prairie fire.
Insurmountable "3,000" step
Napoleon once said, there are two powers in the world, the sword and the spirit, and the spirit of the sword will die.
Sword to bend rational, a single gesture, are traceable, spirit of dependence perceptual, rise and fall of the tides, and strengths. Pursuit of the Internet crash, from product development to marketing, all about Fuurin Kazan four philosophies, but brand made, needs time to accumulate, this is the Internet simple short Board in a large bucket.
We are all smart people, so no one thought to subvert the more lucrative luxury-goods industry, to think in the Internet change a cost-effective victory over Louis Vuitton clutch.
Smartphone brand, appears on 3000 Yuan price, if tacit, most phone brands have chosen to move the hot-selling models overseas markets under 3000 Yuan, make room for domestic mobile phone manufacturers covered in mud fighting and grabbing more profits. Millet has repeatedly claimed to have no money – often with serious technological media and even with competitors prove their statement is true--in addition to being politically pleasing as a masochistic gesture outside the target audience, spit out the industry some of the grievances.
"Wool in pigs" business logic is more common in marginal cost approaching zero software, and hardware cost is constant, and pressure by the iteration if long-term subsidized markets, business will undoubtedly be of concern to health.
The challenge of "3,000" pricing means connection to the user's property prices rose value orientation, product brands to sell and meet the emotional needs of users. Funny thing is, poor of China's media environment, has been unable to support this straightforward appeal of the brand, so United States renowned science and technology media Mossberg (Walt Mossberg) Note Hat millet became one of the biggest opinion leaders. After the operation, millet Note hat is sent in advance to the Mossberg, founded by technology media Re/code, and Mossberg experience full of praise--"drop-dead gorgeous, like something I'd expect to see from Apple"-Lei in Beijing opening quote for this product.
Also tried to brand a plus phone borrowing Han Handai advertising has appeared on the time magazine, hammer phone won a series of international design awards and a pile to its official website Home, is also the export operation, helpless, yet pragmatic.
Fish how to have your cake and eat it too
Lei's speech has been a "jump" wind assessment. In this scene, he suddenly in the middle of glass technology is introduced into a period of reflection on the company strategy. Lei said that the millet is closer and closer to a popular brand, and this clashes with the original intention of millet, millet gene has a team of engineers, you want to do is "fever" product and market positioning were at odds, he explained, millet Note hat is the "Beginner's mind", supplying relatively niche enthusiast.
Look back to millet in the Smartphone area of two vertical and two horizontal and four product lines: red rice, millet, and the Note (large screen), and actually cut market has been fragmented, and holds a seat in each market segment and distance people are the envy of the arcade brands also goes a step further.
But, the more fierce battle Quartet, the more far away from the moat surrounding the Central. Millet growing environment, inseparable from the arrogance of traditional hardware vendors and slow, and when the latter came, and punches in the same regardless of the immediate interests of capital inputs, competition millet are mired in "the best configuration to the same price range", not "the finest products available in the market."
Parameters, running, ROM, ecology, millet create and lead the Internet user quality of aesthetic awakening for mobile phones, but these concepts are not monopoly. In encirclement millet of camp in, constantly appeared field bogey racing of scene, Yu said glory 6 of parameter seconds killed millet, and Luo Yonghao said run points is collective cheat, and Linan told Flyme than MIUI has enough of advantage, and Jia Yue Pavilion simply said I here is a ecological system, these competing products may cannot curb millet in market share Shang of continued growth, is threat to has millet for extreme products of eventually explained right.
For a long time after the iPhone came out, Nokia's sales are still good, the market has lagged, and the slow response of the enterprise, it will die very hard look.
Millet Note Hat versions become available, in fact, in the case of an arms race inevitable, offering up the end of the war weapons. A case study of mycophenolate mofetil Dragon 810 CPU, other than millet, only music and Nubian flagship models equipped with, 820 until at the earliest can be completed by the end of the next generation research and development, this means that at least half a year, millet advantage hard to lose based on performance.
Now, from 500 Yuan to 3000 Yuan of whole intelligent phone market, millet has completed surround, and to very wide of range cover to has as more of user, especially those had can representative millet spirit of so-called "very guest" groups--with millet user scale of expanded and products itself of mature, keen "make machine" of rice proportion constantly was diluted, "line Xia party, also from yiqian of Exchange phone experience, into has dinner or singing this entertainment of activities" (New York Times Chinese network " Rice noodle "evolutionary history)-but there is no doubt that if lack of brand culture driven, millet is not willing to become a best seller but a mediocre technology consumer goods giant.
From this point of view, millet Note hat is a return to nature gift, like the fight Club tells the story of your struggle, you left who deep down. Decoding Tiger sniffing protection of intellectual
And ... ...
Millet Note Hat version also uses a local gold – well, is "champagne gold"-leads to the Visual differences, the color has become a unique feature of high-end electronics, and those who become like cell phone video--3D model, white background, rotating display, introduction to copywriting, light music, and so on--like, is a prelude to opening by Apple.
In fact, early market research company found that iPhone series in United States home sales highest in grey, followed by silver, sold at least is golden. Allegedly, the gold in the United States is not popular, Apple's traditional color is white, it has in recent years loves Golden and applied to high-end models in the product just to cater to the custom has a crush on gold markets of Asia.
So you see, no matter how millet and other Chinese brands would rise to flag the whole world--may one day be "subversive" Apple Empire--at least so far, Apple is also to serve as a mentor of compulsory education.
Millet, which is a xueba.
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